Just ask any successful entrepreneur, and they’ll tell you that ‘Text message blasts are the future of marketing!’ This mobile marketing method has become the go-to marketing channel for many businesses. It allows them to reach an unrivaled number of customers by simply pressing a few buttons!
Discounts, Coupons, appointment reminders, all such promotional information, and more can be shared directly to customers’ phones. The best part is that text message blast are likely to be opened as over 97% of Americans have a cellphone of some kind that supports text messaging.
Let’s learn how to optimize the conversion rate using text message blast!
Text Message Blast and Conversion Rates: The Link
Wondering what the link between text message blasts and conversion rates is? Before we tell you that, you should know that text marketing campaigns have the highest conversion rate (45%) amongst marketing channels.
This conversion rate refers to the increase in sales attributed to your text marketing as a whole or a certain text marketing campaign. There are two ways this text conversion rate can be calculated, and they are:
- Calculate the % of texts in a campaign that led to a sale.
- Compare the overall conversion rate you had before launching your text message marketing campaign to the rate you had after it was launched.
How to Optimize Conversion Rate with Text Message Blast
Here are some of the best methods to optimize your conversion rate with text blast campaigns.
Add Multiple Offers to Attract Customers
Generally, text messages have a limit of 160 characters, but that doesn’t apply when you’re working with some of the best text marketing platforms. Since this limit doesn’t exist, you can include multiple offers to attract customers!
Keep in mind that messages should still be kept short or highly entertaining, so people read them. Phrase these messages intelligently and add as much promotional content as possible in a highly entertaining manner.
Time Your Messages
To optimize your conversion rate, timing your text message blasts is essential! People won’t read them if they aren’t timed correctly.
According to the studies 3 pm-5 pm is the best time to send promotional texts for restaurants and takeaways. Hence, it would be intelligent to target this timeslot to maximize your conversions!
Plus, everybody knows that sending text message blasts after midnight isn’t the best idea. Avoid that and instead target times that customers are most likely to be using their phones.
Provide Easy Interaction and Use Brand URL
Providing easy interaction with your texts is a great way to optimize the conversion rate! Offering links and hyperlinking offer details are two great ways to offer an easy call to action to your customers.
Such links make converting your texts into sales easy. Plus, make sure to use your brand URL in your text marketing campaign to add a sense of professionalism.
Research shows that adding URL gives a personal touch to your text and aware other people about brands, because branded links get more clicks rather than ‘bit.ly’.
Make Use of the Great Numbers behind SMS Marketing
SMS marketing campaigns offer great depth in analysis, providing businesses a great way to communicate with their customer base efficiently. Texts have a 98% open rate, and most texts are read within the first 90 seconds.
Since messages sent through SMS are convey so swiftly, businesses can use this marketing channel to promote events such as certain discounts instantly. Multiple messages can be sent to inform the customer of an event and then remind them later.
Furthermore, the detail analysis can help businesses track how many messages got deliver, how many people opened them, and how many responded to them. Keeping track of such metrics can help a business make the most of its SMS marketing campaign.
Personalize and Speak Your Audience’s Language
Although. one final way to optimize your conversion rate through text message blasting is to personalize your messages and to speak the way your audience does! Today, businesses have a plethora of information available on customers.
So, it includes details relating to their name, gender, interests, geographical location, and more. This information can be use to personalize text messages, and examples of this include:
- Addressing the customer by name
- Details relating to discount offers in the customer’s location
In-text message marketing, businesses have limited characters to work with, and they have to convey their message in these characters. Hence, don’t be afraid to use slang and speak the way your customers do!
Engaging them in a fun manner will help boost your conversion rate while also keeping your customers entertained.
In Conclusion:
Moreover, doubtless, text messaging is the best way to add value to your digital marketing campaign. As discussed above, several ways exist in which texts can optimize your conversion rate and produce remarkable results. Get start on your text marketing journey now!