Email Marketing: The conversion rate you have on your website plays a vital part in your overall brand expansion and growth. Moreover, by using proper marketing techniques, your conversion rates can significantly increase.
That is exactly what we will be talking about today. In today’s article, we will help you boost your conversion rate via email marketing.
For example, if you want to increase e-commerce website traffic for more sales, you need to find an appropriate way to convert current and potential website visitors into customers.
One of the main ways to do so is to use email marketing. Email marketing is not a new way of advertisement, for sure.
However, it is one of the most reliable and efficient ways to advertise your products, services, and brand. So, how can we utilize this to make our website visitors loyal customers?
Ways to Boost Your Conversion Rate via Email Marketing
Condoning a proper email marketing campaign can reap a lot of benefits for your brand. As the main goal is to expand and establish your brand name, marketing campaigns are the best way to do so.
Apart from making your brand more known, these marketing campaigns also help you gain new customers or clients. This is what is called a conversion rate.
Technically, a conversion rate is the number of people who performed a certain action when visiting your website. We can differentiate between two types of conversion rates:
Micro conversions:
These types are usually when visitors decide to sign in on the website and provide you with their email. However, micro conversions do not make sales, but they move the visitor in the right direction.
Macro conversions:
A macro conversion is when a visitor purchases something from the website or subscribes. These types of conversions are just some of the ways to convert shoppers into buyers. Furthermore, they are the end goal of the sales process.
Make Your Email Campaigns Mobile-Friendly
Yes, email is one of the most used ways of communication around the world. However, as technology advances, many people read their emails via their phones instead of their computers or laptops.
With that in mind, you have to understand that phone and computer emails are different. More importantly, one should work on the way to adapt and make email campaigns mobile-friendly.
By doing so, you can ensure that every potential customer or client can open and read your emails. Moreover, AWeber, a tool that offers templates, personalization, and email marketing assistance, will help you achieve maximum efficiency with your campaigns.
Adaptation is the key to successful marketing, and making sure your audience views your campaign is always a positive thing.
Use the Landing Page
The main purpose of your marketing campaign is to drive people to visit your website or introduce them to a specific offer you have.
However, to do so, the best solution is to include a landing page in your campaign. The landing page is a page that the customer lands on once they click the link in your email.
Moreover, a landing page is best tied to a CTA (Call to Action) button. That way, you intrigue people to click on the link and go to the landing page.
Later, you can use some of these website traffic estimator tools to help you track the traffic on your website much easier.
Landing pages can boost your conversion rate via email marketing by a margin and are one of the most efficient ways to market a specific product or service.
Boost Your Conversion Rate via Email Marketing by Personalizing Your Emails
Collecting customer data can help you know them better. This means that you can use this information to personalize your emails and make them much more relevant for the readers.
Furthermore, you can personalize each email by segmenting your recipients into groups based on the location, purchase history, age, gender, interests, etc.
You can utilize this information to tailor your email campaigns to make the reader interested in what you offer.
Moreover, simply writing the recipient’s name in the email will make the recipient create a much stronger bond with the brand. Because of this, you will most likely convert a customer into a loyal one.
Especially because recipients that receive personalized emails have a higher chance of clicking on the CTA button.
Email Frequency Is Very Important
We all know those emails that we regularly receive from relevant or irrelevant companies. Regardless of how we feel about a certain brand, getting emails daily is not pleasant.
That is why you should be timing your emails. Make sure that you do not come off as “spammy” or invasive in your campaigns.
Many people will most likely unsubscribe from the newsletter than open a new email every day or two. Getting the frequency of emails right can help your audience engage more with you and increase your conversion rates overall.
Because it is impossible to pinpoint exactly how long you should wait until your next email, you should do your research and find out.
You must Test Each Adaptation Before Finally Implementing it.
Yes, there are many ways to create higher conversion rates. However, the best way to find the most efficient one is through constant testing.
Each time you try to change something about your campaign, you should check for the results. If you are going to boost your conversion rate via email marketing, you will need access to all the data.
That way, you will know which method is efficient and which one is not. The data you gather will be the best way to tell whether or not a certain marketing technique is working.