You have probably heard about terms such as Search Engine Optimization (SEO), retargeting and remarketing, digital display advertising, mobile marketing, Social Media Marketing (SMM) and content creation being thrown around a lot. These are different ways you can use Social Media, Digital Marketing, Email Marketing, and link building to drive conversions or popularize your business concept. And in this new digital age (Web 2.0) where brands are becoming intentional about including visuals and scenarios that closely mirror their actual audience, inclusion and diversity have taken a drastic turn for the better in a $100 billion dollar industry.
But to be an expert in the industry, you need to get technical skills and years of experience, which most people do not have. This has given rise to many prevailing notions that are most amateurs or uninformed people find delightful. And these prevailing notions about Social Media, Digital Marketing, Email Marketing, and SEO are veiled in myths which have plagued the industry for years.
Therefore, it is necessary to unveil these myths. With this in mind, it is time to take a microscopic look at some of these fictions in an effort to shed light on it. Here are the top 5 must-know myths about digital marketing dispelled.
It is too cumbersome and unnecessary to use a cross-platform digital marketing business model.
It is true that using a cross-platform model can be hectic, but it is necessary, in fact mandatory. Right now, it is not sufficient to build a site, fill it with the required content and use traditional marketing models to drive traffic to the site and expect huge sales with high conversion rates. To have an impressive KPIs (Key Performance Indicators), business MUST incorporate effective Social Media, Digital Marketing, Email Marketing, mobile, SEO, retargeting and remarketing strategies among other viable options.
Posting content on your site is optional
Driving traffic to a website with outdated or irrelevant content is ludicrous, to say the least. When people land on your site, they are expecting to be bombarded with spruced-up relevant, informative, entertaining, or up-to-date contents. If they did not see this, they could leave immediately. Your website will have a high bounce rate if this happens. This, in turn, will affect your SERPs ranking, because sites with high bounce rate do not have high spots on Google’ SERPs.
Social Media, Digital Marketing, Email Marketing, and link building are ALWAYS more than enough to promote your business.
It is a fact that your business CANNOT do without Social Media, Digital Marketing, Email Marketing, influencer marketing, link building and other types of digital marketing channels. The truth is, 75 percent of the total marketing budget will go to digital marketing, and influencer marketing is a one billion dollar industry on Instagram, This clearly shows that you cannot afford not to go digital.
However, offline marketing channels, such as radio and TV ads, can help your business to garner lots of customers and help you to build a successful business in no time. So it would be a huge mistake to go for only the cost-effective digital option and neglect offline marketing channels. And even though 56.1 percent of the 7.7 billion people in the world have access to the internet as of April 2019, 86 percent of people 45 plus say radio and TV ads are more reliable to find useful information than news apps, social media or the internet.
Besides, the traditional marketing channels still have a huge following among young people. So you must put these and other important factors into consideration as you create your effective business marketing strategies if you want to build a thriving business.
Digital marketing is only for small businesses
It is quite common for startups to struggle with budgeting since many do not have a great safety net. So it is normal to gun for the most cost-effective methods to promote their business massively. This is where digital marketing comes in. Although most startups explore it immensely, digital marketing is not for small businesses only. In fact, more corporations are rapidly increasing their digital marketing spending. Actually, more than four-fifths of enterprises, mostly corporations, spend thousands of dollars on digital marketing alone each year. With this said, it is obvious that digital marketing is for big corporations as well as it is for smaller ones.
Digital marketing is still not a significant part of an enterprise’ business strategy.
If you are reading this post up to this point, it should be pretty clear that this is also a myth. However, this myth is popular because some brands still treat Social Media, Digital Marketing, Email Marketing, and link building as optional and do not have a huge impact on sales figures and the enterprise overall business strategy. This huge mistake has caused many brands to fail. That is why it is a smart move to make it a very significant part of your enterprise’s business strategy.
As conspicuous as it may be, Social Media, Digital Marketing, Email Marketing, and link building myths still plague the industry. Business owners need to get their facts straight in other to increase their global competitiveness and be able to rank in impressive sales figures yearly. Even though building a successful business is not always a walk in the park, your inability to identify myths will make things worse and inevitably set you up to fail.
That is why it is important to take this seriously, especially if you are a budding entrepreneur and do not have the resources to outsource important marketing jobs to professionals.