It’s no secret that no business can survive in this competitive world without having a robust online presence. And this feat can’t be achieved without an appealing, functional, and, most importantly, user-friendly website.
Most people, in the pursuit of getting a beautiful website, tend to neglect the user-friendly aspect. Therefore, they cause their great business harm, unknowingly. Surely, focusing on aesthetics is essential; after all, this is what will attract your users. But, making your website user-friendly is also equally important, if not more.
Having a user-friendly website is not only important to retain users. It will help to gain more visitors since Google now only ranks user-friendly websites. Consult any professional web design company in New York, and you will get the same answer. Without making your website user-friendly, you will be driving away potential leads.
To put it very simply, a website will only produce the desired results for you if it features an ideal combination of appealing look, distinctiveness, and a user-friendly design. If any of these factors is missing, your business’s online presence will be jeopardized.
In this post, we have shed light on four key aspects that can make a website user-friendly. Take a look at them:
It is one of the most important aspects of the usability of a website. In today’s fast-moving world, Internet users do not have enough time to search for the thing they require on your website. They will quickly move to the other options they have at their disposal. This fact has been proven in studies as well.
This signifies the importance of smooth navigation for a website to retain a user. If the navigation isn’t smooth, the user, as stated above, will switch to the next option. With smart navigation, the user will spot everything they desire conveniently without visiting different pages on your website. This improves the chances of lead generation.
There are inevitable mistakes people make that impact the navigation of their website. For example, some designers, unintentionally, of course, make it hard for users to navigate through a website. Menu bars aren’t visible. They are hard to find. This adversely impacts usability.
Furthermore, some people use acronyms/abbreviations in the menu. This is a good practice if the abbreviations are commonly used, and their meaning is quite apparent. They shouldn’t confuse the user.
Another common mistake made by designers is that they design menus in multiple layers. This causes difficulties for users as they have to go through different sub-menus to find the thing/information they are looking for. Lastly, some websites do not feature a search box.
A search box comes in handy for users to find things they are looking for without navigating through different pages. Make sure to avoid these mistakes if you want your website to be easily navigable.
Another vital factor that contributes to making a website user-friendly is its readability. It should allow users to grasp quickly the message your brand is putting across and all the information it intends to share.
It is a common notion that people don’t read content that’s available on websites. Studies have also shown that users read only 28% of the entire range. They tend to scan the content instead of reading it entirely to get a grasp of it.
This is why it is vital to ensure the content is scannable. Do not write long paragraphs filled with keywords. This is an obsolete method and does nothing good for a website in terms of improving its rankings. The content can be made scannable with the help of the following tips:
The Right Contrast: Never pick the color of the text similar to that of the background. It will make it challenging for users to read the content. Try and pick contrasting colors. For example, if the background is dark, choose white color for the font.
The Right Font: A wide range of options are available when it comes to the selection of font. Some are quite fancy, while others are relatively simple. Our recommendation is to go for simple fonts as they can be read easily. As per experts, San Serif is the recommended choice.
Formatting: Always pay attention to the formatting of the content. It gives the text a proper shape. For example, use H1 and H2 tags where required. Also, incorporate bulleted lists. Break long paragraphs into smaller ones. Use sub-headings, as well.
The importance of load-time for the performance of a website can certainly not be denied. As stated above, users, in the current age, are in a hurry. They won’t wait for more than 5 seconds for a website to load before moving to other options. The crux here is to reduce load time as much as you can.
A key factor that reduces the load time is the use of massive images and animations. Indeed, they jazz up a website’s design and give it a vibrant look. All this will be of no use if the user won’t stick around to see how your website looks. Even the money you are spending on SEO services will be wasted. Even if the user has landed on your website, they will take no time to abandon it.
This doesn’t mean that you shouldn’t have images on your website. Images improve the look and appeal of a website but ensure you are using compressed images. They do not take a lot of time to load as they are lightweight.
Last but certainly not least, you need to have a mobile-friendly website. Since most internet users have shifted to mobile devices, there’s no reason why you shouldn’t follow this practice. A mobile-friendly website, as the name suggests, offers seamless navigation on smartphones and other handheld devices. This is a key metric Google considers for ranking a website.
Missing out on any of these factors will make you lose customers. So, don’t rush through the process and pay attention to every factor when getting your business’s website designed.