One of the simplest ways to improve your business is to invest in its visuals. Nowadays, due to the fact that the majority of the business world has migrated into the digital environment, this boost in visuals often comes down to the improvement of your web design. With that in mind, it’s important to know why all of this is worth doing, in the first place.
1. Speed is determined by the design
Speed is one of the major factors affecting your bottom line and it’s definitely impacted, even determined by the design. If there are too many interactive elements, resource-heavy elements (like flash) or if the site is poorly optimized, the chances are that it will start lagging or fail to load altogether. According to some statistics, as much as 25 percent of all your visitors may leave when facing merely 4 seconds of non-responsiveness. To make the matters even worse, this attention-span is getting even worse, with some studies suggesting that humans are now officially less capable of keeping attention than an average goldfish.
The importance of this doesn’t change across devices, due to the fact that the present-day users expect the same loading time on both mobile and desktop. Only about 11 percent of them expect for a mobile device to load significantly slower than a computer, while all the rest expect approximate speed (some even favoring mobile). In other words, web design trends such as responsiveness, focus on the speed and use of minimalist methods may, indeed, create optimal results.
2. Checkout system is a huge item on the list
The checkout system is a major issue when it comes to the shopping cart abandonment rate and your sales. Online businesses that allow a purchase without registration are facing a massive advantage when it comes to sales. Still, since a business also benefits from registered users in terms of information and possibility for the customization of customer experience, this gains a whole new dimension. The best thing you can possibly do here is find the least exhausting way to make the registration process interesting, brief and appealing for your consumers. Sometimes even incentivizing it might do the trick.
3. Visuals and brand have an unbreakable bond
One of the things you need to understand is the fact that when it comes to branding, visuals play the predominant role. You see, with iPhone, it’s the icon of an apple that’s the first thing that the majority of people notice. With McDonald’s, it’s the massive yellow “M” on the red background that’s predominant. Same goes for Windows, MasterCard, Android, FedEx, Coca-Cola and all other massive brands out there. It’s not just the fact that people know what they are and what is it that they do. It’s the fact that they immediately start visualizing the logo, the colors or the product when one of these brands is mentioned.
This is also why you need to find a way to integrate this idea into your branding campaign and work on visually recognizable features. It’s also why it’s a great idea to bring in a specialized branding team on board, even if it means looking for a local marketing partner. Nowadays, digital marketing is on the rise as an industry in Australia, which means that a Victoria-based company no longer has to look for foreign marketing experts. Why would they, when they can just as easily find a renowned brand agency in Melbourne? In this way, they would even have the privilege of face-to-face meetings and much, much more.
4. It really can’t hurt
Whenever you decide to change a business model in any way feasible, you need to ask yourself just one question – what are the downsides? With a web design improvement, there really isn’t any downside to even consider. Sure, one might consider an investment in achieving so in the closest thing to a downside, however, due to all that you gain in return, the ROI is definitely positive. When it comes to your audience, even if they’re used to the way things were, an improved navigation, speed and rank will definitely be seen as positive things. In other words, improving your web design really can’t hurt your brand in any way.
As you can see, there are so many simple and straightforward ways in which your business benefits from a boost in your design efforts and not a single valid reason against taking such course of action. Other than that, there are also many different ways in which this boost in design can give a massive boost to your brand, like through a greater online visibility. When you add to this the fact that there’s really no downside, what you get is an obvious and transparent course of action for you to follow.