Regular and targeted website traffic is the blood of your online business. It is necessary to increase ecommerce website traffic to generate income. Contrary to popular belief, if you need traffic, there are a lot of ways that you can easily increase website traffic without having to pay through the nose for it.
Practically speaking, in starting a new business, you need to invest some money to get things off the ground, but there is always a way to cut your expenses and still attract the ecommerce website traffic that you want.
Still, you will have to invest, but this time you will not be investing money but a little bit of hard work and perseverance. If you need traffic and sales, let me show you the best ways of generating and driving website traffic at a fraction of the cost others are paying.
Article marketing is a free traffic generation strategy that will bring trickles of repeat ecommerce website traffic over time. It is a very effective method because you can target specific keywords to target the traffic you want.
The more articles you write targeting different keywords, the more repeat website traffic you will get. Writing articles based around the topic of your website and having them published will bring two major benefits;
- People interested in your articles will read the article and often click on the links in your resource box to get more information. This will get you many targeted visitors who want more information related to your website’s subject.
- The second benefit is that every time someone or a publisher publishes your article, they must publish your resource box as well. Therefore, adding links to all your articles will increase the number of links back to your website, which will, in turn, help increase your search engine position.
Email Solo Ads:
Email solo ads can be sent to someone’s list of customers, or they can be sent to the publisher of a newsletter’s list of active subscribers.
You follow the same method, and once the list owner sends their recommendation out in the form of this solo ad, you’ll notice clicks to your website where you have the offer you’re presenting.
This source of responsive traffic often results in more sales because these are people coming from a trusted source recommending your offer. You can negotiate with the list owner on how much one of these ads will run you.
Sometimes these list owners will even offer to guarantee you a certain agreed-upon number of clicks from their subscribers/customers in exchange for the agreed-upon price you pay them.
By purchasing several of these from several list owners with large, targeted lists of subscribers already proven to be interested in what you’ll offer because they have subscribed to relevant newsletters and email lists, you can get the traffic rolling in easy and fast.
Search Engine Optimization (SEO):
Search Engine Optimization is a one-stop-shop that optimizes your site using various techniques and internet-based tools to increase popularity with people and rank with search engines.
It involves a comprehensive analysis of the website, the entire web market, and the web consumers. It puts together all factors needed for the overall improvement of your website, thereby attracting huge traffic to your site.
There are both free and paid methods of getting traffic to your website. SEO will help you target both. It analyzes the market, thoroughly studies your website and your competitors, and implements what you lack or needs to be modified.
Though I know you do not need a tutorial on keywords, I cannot miss mentioning them, as they are an important component of the SEO campaign. I would recommend using Semrush to take your SEO to the next level. Get a SemRush free trial for yourself and use the tool for free.
It researches and determines the most relevant and frequently searched words or phrases for any business or organization. Once the keywords are in place, you need to create high-quality and appropriate content for your website.
While getting free traffic can take months to materialize, paid traffic is a completely different ball game. It’s instant, but it comes at a price. Because good traffic is so valuable, buying traffic can be very expensive, and unless you are a sophisticated marketer, you can lose a lot of money very quickly.
What makes this type of traffic so good is that there is virtually a limitless supply of it, and if you get it right, you can grow your business and your sales faster than anything else. I suggest you start with Google AdWords and start small. Limit your losses and focus on conversions. Do that, and paid traffic will pay you very well.
Another fantastic source of new eyeballs if you need traffic is a simple newsletter. All you need are articles that you put in your newsletter, and the good news is that you do not have to write all of them yourself.
There are websites and writers out there that will let you borrow their articles under the condition that their names would be mentioned to provide free promotion for their efforts in the newsletter.
PRO TIP: Be patient
Patience is a virtue that you would most require since search engines require lots of time to index a new website and domain. If you have patience, you could very well scale upwards and increase ecommerce website traffic.
Once you wait patiently and follow the methodic procedure to increase website traffic, patience can do the second part of your task much easier. That is to accomplish a terrific increase in ecommerce website traffic.
There are plenty of forums on the internet which discuss topics in a wide range of niches. Find an online forum related to your website and join that forum. Once you join a forum, start participating immediately by posting questions and comments regularly.
Most of the forums will permit you to create a signature that will be automatically appended to any post you make. All you have to do is ensure you include a link to your website in your signature. This will increase your website’s link popularity and the chance of forum members visiting your website.
Make Your Website Attractive:
Research that too extensive research is necessary to ensure a boost to website traffic.
You have to find out the time and do thorough research on the internet or read books to gather new and evolving information and incorporate them into your website. The folks who visit your website are even more eager to devote time to reading the site.
This would increase the ecommerce website traffic and add more value to your website. Keep on updating the website every few hours to make it fresh and informative to buy website traffic.
One very effective method is to use Podcasts. The process here is quite simple and dangerously effective for generating hordes of free website traffic. Everyone loves content on the go.
Driving from work, listening to your iPod as you go to bed, or just trying to relax. Anytime you’re flying (or don’t want to talk to the person next to you)!
This is just an incredibly productive learning medium that can be used where many others simply can’t. You are learning at a time when it would not otherwise be possible, and everyone loves to multi-task. Right? If you’re unfamiliar with Podcasting, don’t fear; do a Google search. There are many very easy and free ways to get this done.
Create Quality Content:
You need to focus on getting your visitors there and bringing them back to get more website traffic,. Sure, you could post a blog and direct thousands of visitors to your website to read it, but what good does that do if they never return?
When you create quality content, you have a better chance of your visitors returning to your website for more.
The more they visit your website, the more they learn about you and your products/services. This helps build up their trust and loyalty to what you have to say and what you have to offer.
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The more people you network with, the more you will see that it is easier to get website visitors.
Many of those you network with will become a part of your circle of friends on the internet, and more than likely, they will help you spread the word about your blog posts and your business. This, of course, could help drive more traffic to your website.
Social Media Sharing:
Make sure you post a new blog post that you get the word out to your social media networks. It’s easy to do on Facebook, Twitter, Google+, and many other networks that are now available to you.
Just make sure the people you share the information with are “possible” customers… those who need what you have to offer and are interested in what you have to say.
Not everyone that sees the post when you share it will click on the link to visit your website, but you may get at least a few hits, and you are getting your name out there in front of your target market. The more they see you sharing blog posts, the better chance you have that they will eventually visit your website.
Email Ad Swaps:
Ad Swaps are almost like the email solo ads method. Still, instead of purchasing you paying the list owner or newsletter publisher with cash, you agree to mail out a recommendation of their offer to your list in exchange for them doing the same for you.
This is a popular way to increase traffic to your website because you recommend a quality offer you believe will benefit your subscribers. While at the same time having more visitors to your website due to the other list owner sending your link to their list with the suggestion to visit and buy from you.
Just remember that targeted website traffic generation isn’t that much easy. All you need to do is be patient and focus on these tips for generating traffic.
If you are serious about increasing your website traffic (or even getting website traffic if you are new to this), start with these simple steps, and you will see more activity in no time.