Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.

Digital Marketing Courses: Phil Kotler said, “ Digital Marketing takes a day to learn. Unfortunately, it takes lifetime to master.”

In this digital world, you need to learn new things constantly. REMEMBER, if you don’t learn you die. Period. If you want more output from your marketing efforts, you MUST familiar with new marketing trends and strategies.

If you’re in marketing, then my friend you have to learn A LOT! There is so much advice about digital marketing available out there. The question is, where can you find the real and valuable information.

Digital marketing courses are the best way to learn ACTIONABLE marketing tips and enhance your knowledge. There are several resources and institutes that offer digital marketing training in Delhi, Mumbai, Hyderabad, and other major cities of India. This chart will give you more insight into digital marketing course’s popularity:

Let me ask you some questions:

  • Do you want to learn some ACTIONABLE marketing tips?
  • How to make your marketing work for you?
  • Do you want to keep yourself up-to-date with latest news and events in your industry?

If your answer is, YES. Then this post is for you!Here I put together the list of 10 top digital marketing courses which are FREE (or very nearly free). Enjoy Learning!

Hubspot Inbound Marketing Course:

Hubspot is an integrated software tool with some pretty serious marketing clout behind it. Hubspot’s inbound certification course is a free marketing training course that covers the fundamentals of the inbound marketing methodology.

You’ll learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. Getting certified with this would make a great addition to any ambitious marketer’s CV.

WordStream’s PPC University:

Wordstream sells tools for managing your paid-for online ads better, including Adwords PPC campaigns and Facebook ads. It also offers lots of advice, which anyone can access free via its PPC university. There’s lots of easy to browse lessons both for beginners and for experienced who are seeking to learn about PPC.

If you’re just getting started with PPC or need a little help with AdWords, PPC is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have guidance the whole way through from industry experts like Larry Kim.

Google’s Online Marketing Challenge:

Google provides lots of information designed to make it easy to use its tools. Google’s digital marketing course is packed with video tutorials on everything from SEM, Adwords, social networks, video network, mobile strategy, shopping advertising, analytics, and more.

CopyBlogger Marketing Email Course:

CopyBlogger claims to help you achieve ‘content marketing mastery.’ Its courses focus less on tools and more on the content itself, offering ideas for generating content and writing tips rather than info about software or analytics.

It offers a Free 20-installment email marketing course called “Internet Marketing for Smart People”, which includes tips for content marketing, copywriting, SEO, and keyword research.You’ll learn the “Copyblogger method” of creating a profitable online business or marketing your offline business online.

Moz Academy:

One of the founding fathers of SEO advice, SEOMoz rebranded as Moz back in 2013, shortly before celebrating its 10th birthday in 2014.Its content has recently been revamped to include short and frequently updated insights into various aspects of content marketing, inbound marketing SEO, social media, link earning, and branding.

Digital Garage:

When you register with Digital Garage you can access free tutorials from Google which have been designed to help you to get the most from your website and from online marketing. Simply select the topics of most interest to you.

This free online courses will guide you through everything from search engines to social media and beyond. Alternatively, you can complete the whole online course and receive certification from Google and IAB Europe.

HootSuite Academy

HootSuite is one of the leading tools for social media management and, unsurprisingly, its resources focus heavily on this area. You can also access plenty of advice and tips to get the most out of its own platform. Gain the social media skills and credentials, you need to drive your career. Bring the power of social to your business. It’s definitely worth a try!

Constant Contact’s Social Media Quickstarter

The Social Media Quickstarter offers the step-by-step instructions you need to start building your social media presence across all of the top social networks.Get the social media training you need to get started on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.


ALISON offers a Free online course which covers the use of email marketing, affiliate marketing, social media tools such as Twitter, podcasting, and blogging. And also explains how to use Facebook to create a business page and get it noticed by both current and potential customers.

Useful content for its own sake but you may also want to do it so that you receive the certification on completing the course. Take note that even though accessing the course content is free. If you want to get the certification on completion of the course you will need to pay for that.


Iversity offers a whole host of courses on many different topics in many different disciplines. It is worth keeping an eye on its course schedule to keep up with new relevant courses. There are great deals on some of their courses.

Join this course to take your knowledge to the next level with the skills to make digital marketing strategies and channels effective. Do you want to add any other free digital marketing course? Please share in the comment section, I’d love to hear from you 🙂

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