Hardik Patel is a Digital Marketing Consultant and professional Blogger. He has 10+ years experience in SEO, SMO, SEM, Online reputation management, Affiliated Marketing and Content Marketing.

Words have incredible power. They can evoke emotions out of us, and they can call us to action in a variety of different ways. Because of this power words are critical to the success of an advertisement. The connotation of words in an advertisement is especially important.

Things to be consider using words in advertising

Keep it simple.

If you are reaching out to new customers, they most likely will not be familiar with the professional jargon of your particular industry. While some words can’t be avoided, minimizing those words and simplifying your language will allow you to reach more potential customers.

Create a Story

One of the most influential thing words can do is move a person emotionally. By using words to create a story in your advertising customers will be more likely to identify with you and your brand.

Be concise

Having long drawn out explanations only bore readers. Someone who isn’t sure if they want your product isn’t going to read a 10-page list of all the ways it could benefit their life.


If you are trying to move someone emotionally whether to laugh or to be inspired, the context in which you place your words matter. Keep your brand in mind and think about how your words will be perceived in any given environment.

Follow the Rules

Knowing grammar and how words work means you can present yourself professionally. Even if you want to break the rules to show your brand as being rebellious or for a humorous effect you must know the rules first to be able to do so effectively.


SEO is one of the biggest reasons to use trigger words today. Knowing how people search on the Internet and what words they are most likely to use will give you a huge advantage in your digital marketing. SEO Melbourne is the best SEO Company in Australia.

Trending words in advertising 2019

Words that Make it Personal

These are words that make the customer feel like you are talking directly to them.

  • You
  • Thank You

Words that Create a Community

These are words that create a sense of belonging to a group these words are even better if they make the customer feel like they will be part of an exclusive group or that they are the only one not in the group.

  • Secret
  • Exclusive
  • If
  • Everyone
  • Want
  • Premium
  • Elite

Words that Inspire

These are words that cause customers to imagine themselves with the product and move them to do more research on the product.

  • Discover
  • Create
  • Promote
  • Yes
  • Imagine
  • Convert
  • Conversion
  • More
  • The
  • Cure
  • Fix
  • Inspire
  • Build
  • Accelerate
  • Destroy
  • Crush
  • Overcome
  • Beat
  • Avenge
  • Expose
  • Eradicate
  • Conspire
  • Ban

Words that Come with a Ticking Clock

Ticking Clock words create a sense of urgency and need to act before an irresistible offer is gone.

  • Now
  • Limited Time Offer
  • Hurry
  • Act Now
  • Expires
  • Deadline
  • Flash Sale

Words that Move People to Act

Words that move people to act are words that make the customer feel like all their problems will be solved with the product or that they can try the product without feeling like they are taking a huge risk.

  • Free
  • New
  • Instantly
  • Because
  • Increase
  • Amazing
  • Incredible
  • Everything Included
  • Everything You Need
  • How
  • Easy
  • Convenient
  • Win
  • Deal
  • Complimentary
  • Real Results
  • Safe and Effective
  • No Obligation

Words that Warn Customers

These words have negative connotations, but they can be used to address a problem that your product could solve or warn the customer against your competitors.

  • Never
  • Stop
  • Worse
  • Correct
  • Adapt
  • Calibrate
  • Trouble Shoot
  • Strive
  • Regulate

These words have shown power in attracting more customers. They are frequently used and easy to apply in every part of the copy process. Using a combination of these words can drastically increase your click through rate and sales. However, it’s important to remember that you can’t rely solely on these words. Content must meet the expectations the advertisement set. If you don’t follow this rule, than the trust between you and a consumer and your words will become obsolete.

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