Have you recently started a Shopify store and are struggling with the sales? There are a lot of entrepreneurs who have been successful. However, it is worth pointing out that we do not hear stories about those who have ultimately failed. And there are more people for whom running an ecommerce site did not work out.
Trying to stand out from every other store is difficult, even if you have a solid product. Shopify stores are easier to manage because you have a variety of available extensions and plugins. However, once you launch the story, the profits are not guaranteed.
One should start with the basics and move on from there. And if you lack experience with Shopify and ecommerce as a whole, here are some methods to help you get started.
Method #1 – Start a PPC Campaign
Pay-per-click is one of the more underused marketing methods these days. With the sudden surge of social media where people organize contests and run ad campaigns, PPC was pushed aside. After all, the likes of Instagram, Twitter, and Facebook have their own ad system where you can develop campaigns.
Google should not be forgotten. Ads can still be your ally and bring you a lot of potential customers. It also helps when you have great platforms with useful tools, like Cleverecommerce.
It works like this. You tell Cleverecommerce how your Shopify business works and the products you want to advertise, so they can create the best Google Ads campaigns for you. It takes a weight off your shoulders, giving more time to focus on other matters that require time.
Method #2 – Make Sure to Optimize for Mobile
Smartphones and tablets make for almost half the traffic online. And since you are looking to make as many sales as you can, do not neglect the mobile users.
Any website should be mobile-friendly, and the store on the Shopify platform is no exception. The plugins and themes simplify the optimization process, but there might still be some loose ends. Test everything yourself before you launch the final version.
Method #3 – Create Relevant Calls-to-Action
Do not stick to simple “buy” buttons. You need to be more creative with your call-to-action messages. There are more places to put the CTAs besides the product description and the main page.
If you have other pages on the website, take some time, and put them there. Outside platforms, like social media channels, should also have call-to-action buttons ready.
Method #4 – Start Writing a Blog
A blog is necessary for the long-term success of your store. You may think that a blog is not relevant for an ecommerce store, but the reality is quite different.
These days, a number of people expect to find a blog when they visit a website. It has just become one of the staples for a successful online business.
Insightful articles build authority and incentivize people to visit the website more often. On top of that, they also help with ranking better on search engines. Not to mention potential opportunities to sell space for guest posts from other bloggers and make an extra bit of income.
Method #5 – Rank in Search Engines
Creating a solid SEO campaign is tough, especially when you lack experience. However, there is room to learn, and acquiring such knowledge will never be a waste, especially if you consider your future in ecommerce.
On the other hand, if your enthusiasm finishes with the basics, there is always the option to hire a professional and let him or her handle the task.
Method #6 – Boost Sales with Email Marketing
Plugins make things a lot easier when you are trying to start collecting an email list. However, the biggest problem is figuring out a way to make people subscribe.
Starting a newsletter is a common choice. However, you will have to provide subscribers with the content on a regular basis. Failing to do so will only cause more problems in the long run. Organizing raffles or offering special perks could be a good choice, though be sure to weigh how much you can afford to set aside so that it does not hinder the business too much.
Method #7 – Cooperate With Influencers
Influencers have become a staple in digital marketing. Thanks to the audiences that they have on social media and other channels, influencers can leverage their status and make a lot of money even from a simple mention.
Look for those who are relevant to your business and industry. And if you fail to strike a deal with an A-tier influencer, find someone who is more amenable. Micro-influencers have their own advantages, such as having a lower price and a better, specific demographic.
Method #8 – Research Your Competitors
Once things start to pick up, do not be surprised to run into slumps. That is natural, and you can look to competition as someone who will inspire you. Other businesses are doing things differently, and you can get a lot of ideas from them.