Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.

The Online Marketing expenditure has been on the increase each year. With the year just changing its numbers from 2016 to 2017, there is something new, which a person needs to look at in their armor for Marketing Tools.

Research is always needed for devising of better strategies for promotional ways and one must extend the scope of the tools and ways to be used in the marketing of their website or business.

Planning is the utmost important part of the marketing campaign and one must dig out the best ways for the marketing campaign to be quite effective in this era of competition.

According to Qualtrics,

“Marketing research often focuses on understanding the “Customer” (purchasers, consumers, influencers), the “Company” (product design, promotion, pricing, placement, service, sales), and can also be expanded toward the environment to include “Competitors” (and how their market offerings interact in the market environment).”


Here are 9 powerful Marketing Tools You Must Use This Year:

Google Trends

Google Trends is one of the powerful ways which lets you see the latest trends and all data belonging near you.

This tool, in fact, gives the best platform on what’s going on near you. Pretty easy to use, this tool is very simple to explore relevant industry or field you are interested in.

All you need is to go to the website and type the keyword or the industry you are interested in and press enter.

There are several features available in the tool and with the proper use, you can get the detailed information about your competitors through this awesome tool.

Google Trends


One of the best tools for the content discovery, this BuzzSumo is one of the best ways to analyze the certain topic and even your competitors and gives an insight on what the content is drawing maximum traffic.

It also helps you to find key influencers to promote your content. All you need is to type in something and you will get the exact answers to your queries.

The best part of the tool is that it also offers an insight on who shared the content with twitter and even give you an opportunity to contact them when you have your own content ready to be shared.

I enter the query “email marketing” in the search box, check the top performing content of this query.



SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

You can use SEMrush to perform keyword and competitive research. It provides an amazing comparison on how you are doing vs competitors for key metrics such as backlinks, keyword ranking results, domain authority, etc. It also helps you to uncover your Competitors’ advertising strategy and budget.

The dashboard insights feature help you understand organic, paid and high-level traffic estimates.

You can create account FREE.



One of the effective tools for the competitor link building analysis, this tool can be properly used to gain maximum about you and your competitors.

Ahrefs allows you dives into the competitors link building strategy, and help you in the devising of your own strategy to counteract theirs.

This tool provides you everything that the modern age webmaster needs to track their overall website performance.

To see how it works, you can sign up for a free trial and get a few limited features.



SimilarWeb is one of the best tools which can be used to get an idea for the websites. This tool offers you insights over the traffic.

The traffic counts, the sources of traffic and the countries from where the traffic is drawn from and a basic idea of the keywords for which the website is ranking are some of the features of the SimilarWeb.

This tool must be used with the best knowledge to gain more from it.


Facebook Audience Insights

Facebook is one of the most used social media platforms all over the world. Any business which needs abuzz can use this platform to gain more exposure.

Integrated with this Facebook, the Facebook Audience Insights can be used to gain maximum information on traffic stats, what the status of followers and many others is.

The Facebook Audience Insights give a complete demographic on the traffic for the page which includes the page likes, the number of dislikes and also provide the complete information on what time of day best suits for the posts etc.

Facebook Audience Insights


The perfect tool for tracking your rankings, this tool “Mondovo” is a perfect way to monitor your stats and deep research your competitors.

This tool offers you a chance to stay ahead of your competitors in this tough era of competition.

There are several features available with Mondovo and with the mastering of this tool, you can avail many unexplored powerful features to help you in reaching new heights for your business.

They provide features such as measure your site progress, on-page optimization, keyword research, link research, competitor research, manage your social media accounts, etc.

No signup fee. Mondovo doesn’t provide monthly subscription. You only need to pay for what tool you use.


Google Analytics

The product from Google, Google Analytics is the most used tool for the website traffic insights all over the world.

With the rich features available with the Google Analytics, and that too, free of cost, this is perhaps the best method to get the complete information for your websites.

Try to master its usage and use many unexplored aspects of Google Analytics.

You just need to sign up for Google analytics, add tracking code, and you can see the data.

Google Analytics


Hootsuite helps you to manage all your social media marketing in one place. Hootsuite allows you to manage multiple social media accounts, analyze traffic, track brand mentions, schedule posts, messages, and tweets– all from one interface.

Save your time and measure your social ROI by managing all of your social media marketing efforts from a single dashboard.

If you want to see how it works, you can choose free plan. It enables you to start managing your social profiles, schedule your post and updates, and engage with your audience.


This year is bringing new hopes for your business; try to master as many tools as you for the best marketing of your business!

Do you want to suggest your favorite tool? Please mention in the comment section below!

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