The holiday season is that time of the year that has the potential to skyrocket a company’s’ sales. Holiday revellers are seen to throng onto each online platform during the holiday season looking for the best buy. Given the scenario, every online business portal should be bombarded with windfall profits every holiday season; but it is not so.
What is it that makes some businesses make skyrocket profit and some others to make minimal or none at all during the holiday season?
Everything boils down to a lack or presence of good marketing techniques. The online world is brimming with marketing techniques for business’ to choose from. How does one decide which strategy to choose?
In this article I bring to the budding entrepreneurs the most important marketing tips that will help them to take their profit making to the pinnacle of success this holiday season.
1.Create the Ambiance:
What catches a visitor’s interest when shopping online?
Of course, the look and feel of a website!
Presentation becomes even more important during the holiday season. A website that oozes of holiday cheer attracts holiday shoppers like bees to honey.
It is a natural response because it evokes the holiday spirit in the buyer. Secondly, a website that is tailor-made to suit the atmosphere of the season communicates without words about the availability of holiday season products.
It is important for an online portal to replicate the ambiance of the holiday season in their website. This will not only attract customers but also make them browse through the products available.
2. Understand the Market:
The doppelganger online companies are filled with products that can arouse the interest of holiday shoppers.
How do one stand out in the competition?
Understand what is trending in the market this holiday season and communicate to the target audience. It is that simple! Products that are currently trending sell off like hot cakes. Make a business website ooze of fresh hot cakes of the holiday season.
3. Make Navigation Easy:
Holiday shoppers has a lot of things in their mind. The last thing they want is to be concerned about navigation when they finally make their mind and come shopping. A website that is well decorated with the holiday season cheer but fails to have ‘easy to navigate’ landing pages makes these holiday shoppers abandon the site. Make a website page creative but do not let creativity topple over the efficiency of navigation. Keep navigation through the website easy.
4. Create a Relation:
Humans by nature are sentient beings. No matter how digital the world, activating the sentient chord of people works wonders for a business! Send out loyal customers or visitors a card or some kind of offer that they can use in a gesture to spread the holiday cheer. It will definitely make them look up and take notice and bring them to a business’ website. Once there they are sure to purchase something but then that depends on how well a website present its products.
5. Hard-to-Resist Offers:
Make sure that the product pages stand out from other websites. The holiday season means a lot of shopping. What better way to unburden a holiday shopper than to give financial ease.
Stand out from the crowd. Give buyers a reason to throng to a website with deals that are too good to resist.
6. Make Some Noise in the Market:
A business might be well equipped with the best that one can offer but the question is ‘Is anyone listening?’ It is not enough to simply lace a website with good marketing strategies. It is important that the target audience is aware of the presence of the company. Make some noise in the market through social media. Talk about what a business offers this holiday season and make a business’ presence felt through all social media platforms, like Facebook, Twitter, Emails etc.
7. Create a Holiday Event:
Good promotions and discounts help a business stand out, but there are many companies that are giving out similar promotions. How do one break through this competition?
Well, by creating a holiday event.
Organize an event locally. Invite all customers. Keep a free entry and open up to the customers a hall of products that are sold at a discounted price. Make it available for only those attending the event. This will naturally boost sales.
A holiday season is the money making season of the year. The fact that every online portal knows this makes profit making impossible with the presence of cut-throat competition. The trick is to stick to the basics of marketing and adorn that basic with something that makes a business stand out among others. This holiday season adopt these tips and see a business soar the pinnacle of a holiday season success.