Video has become more important than ever. YouTube is the second most visited site online. Social media platforms such as Facebook, Instagram, Twitter and Instagram are also focusing on video content. And it all makes sense when you consider that one third of online activity spent by Internet users is spent watching video. The issue that many businesses have with the video is how to go about using it to grow their business.
To help you get ideas you can integrate into your business and marketing campaigns, here are some of the top video trends for 2019:
Greater Focus on Facebook and Instagram Video Content
You may be doing all the right things by creating content for your YouTube channel, but you have to make sure you don’t ignore Facebook and Instagram. Forbes estimates that half a billion watch videos on Facebook every day. Video consumption is also on the rise for Instagram. As a result, more businesses are focusing on creating content for these two social media platforms in addition to their YouTube activities.
You may be wondering why you couldn’t just post the same YouTube video on these platforms. What you need to understand is that users on social media sites prefer shorter videos that get straight to the point. As a result, you’ll need to create videos catering to social media users by editing your existing video content or creating short-form videos designed to grab attention.
More Advertisers Choosing to Spend in Video Ads
Advertisers that are investing more money into video ad campaigns. YouTube, Facebook, and Instagram offer advanced targeting options that allow businesses to hone in on the right audience. Video ads attract more attention than regular text-based ads since it uses sound and dynamic visuals in the presentation. Video ads also tend to be cheaper than pay per click platforms like Google Ads and Bing Ads.
The only problem with video ads is that they are disruptive. However, if you can get your targeting right and manage to win the engagement of the user, your campaign will do very well. There’s no telling how much longer video ads will stay affordable, but it seems that more businesses are starting to use it in their marketing mix.
eCommerce Stores Using More Videos to Sell Their Products
eCommerce stores relied on photos and sales descriptions to sell their products for a long time. But it’s becoming clear that consumers want to see products in action before they make a purchase. This is confirmed by the fact that 64 percent of consumers make a purchase after watching a branded video. Demo videos also lead to almost two times increase in sales.
It wouldn’t be far fetched to say that video is absolutely essential when it comes to selling complex products. Consumers want to visualize how they can get value out of a product and/or how they could use a product whether it’s a multi-function chair, remote control drone, or a computer monitor. But when you do look around online, very few eCommerce stores invest in producing video content for their products.
Embedding Videos in Email
For many years, the digital marketing industry has been talking about how video emails would revolutionize communication and marketing. But very few marketers have been using it due to issues with slow loading speeds, spam, and integration problems. It seems that users are finally embracing videos arriving in their emails. One study showed that videos in emails increased click-through rates by 300 percent.
To help support the use of video in email, companies like MailChimp are integrating video features onto their platform. It’s not a stretch to say that people may get used to receiving video emails regularly. This can make it easy to join things live webinars and live streams simply my opening emails. Businesses may even go as far as personalizing videos for each user.
More Interactive and Personal Video Content
Vlogging has become one of the most popular forms of content on YouTube. Gary Vaynerchuk and Casey Neistat are two examples of popular vloggers that have made a name for themselves through blogging. More businesses, influencers, and brands are starting to vlog because it allows them to connect with their audience and customers. Many small businesses can get an advantage over corporations through this simple yet effective strategy.
Interactive content such as live streaming, Instagram Stories, 360 videos, and virtual reality content is becoming more popular. These forms of video content are engaging, rewarding, and addictive. While it may not be applicable to all types of businesses, it’s definitely something you want to invest in if you can use it to stand out from your competition.
Long Form Video Content
While short videos are ideal for social media platforms and ads, long-form video content is still consumed by many users. Long form video content is more ideal for YouTube channels, website video content, videos that complement your text-based content, sales videos, and webinars. These are videos you want to present to your followers as opposed to users that are unfamiliar with who you are.
Focus on Quality Over Quantity
With countless videos being uploaded to YouTube and social media sites every day, it’s becoming important to focus on creating quality videos over producing a large number of videos. You want to make sure your content delivers value, is unique, is engaging, and well produced. Constantly putting out high volumes of low-quality content can really turn off your audience.
You also want to make sure your videos are well optimized. For example, you want to make sure your videos are professionally scripted and use a high-quality voice over. You can get more info here about to how to craft scripts that work well in videos. You also want to make sure your captions are accurate, the video is well compressed, and the title/description is worded well.
These are just some of the top video trends for 2019. There are many other exciting things that are changing the landscape of video marketing. But what you want to do now is to make sure that your business invests in video marketing to keep up with changing tastes and the ever-growing competition.