One of the main difficulties every digital marketer experience is tracking and reporting the social media analytics. The social media managers and marketers are looking for a suitable alternative, which can increase their user experience. But the advancement and innovations have brought various social media analytics tools, which are ideal and effective.
Today, Social Media Marketing is becoming viral and no business fails to notice this. Undeniably, social media is an excellent tool, which can help build the community around brand, product and services while expanding the targeted market, beyond the geographical limitations. It also helps to listen to what the customers say about the existing product and what they expect more. This helps a business to easily improve their services. With ample benefits to offer, although social media is highly valuable, still measuring ROI is challenging.
Social Media Analytics
- Before we get to see the various tools available, here are a few things to know about the importance and essence of social media analytics:
- Social media analytics is basically all about gathering data from the social platforms to build a strong marketing strategy
- This approach will help in prioritizing the business goals
- The business can gain an increasing number of new visitors to the websites
- It helps to determine the key performance indicators, which can be categorized into Likes, Replies, Comments and Shares your post receives
- These data can easily figure out about how social media can help achieve your business objectives
Social media marketing approach is now adopted by small and startup businesses widely around the globe. This approach is also used large and established companies, which is increasing the competition in the digital marketing world. Therefore, to beat the competition and attract more new potential customers, the need for social media analytic tools is emphasized.
Social Media Analytics Tools
Here follows the most popular and effective free analytic tools used for successful social media marketing:
Beyond being the insights, this is tool can also be considered as an intelligent option. It helps the marketers to see how many people say the posts and the actions they took on your page. It will also reveal the details like location, demographics and gender.
The most popularly and vitally used tool is Google Analytics. This helps businesses of all types ranging from small to large. It enables to test the features of web design and understand what helps the conversions. The audience reporting tool will help to understand data like demographic, geographic and interest of the audience. It will also help to know about industry benchmarks and device level.
This tool tells more about, which tweet is succeeding and the degree of success too. The audience metrics will help to categorize audience into percentages, on the basis of occupation, interests, gender, net worth and income. The events tab will provide information about which current event audience is in like, Con, Comic, Lollapalooza and more. There is no doubt that this tool can please a huge network of the audience.
This tool will help to track new followers an hourly and daily basis. This will be the best feature of this analytic tool to easily pinpoint which posts have worked effectively to convert the users to followers and which posts have spread virally.
Pinterest analytics may require a business account; however, it is also possible to convert your personal account for free. This tool will help to what the audience wants to know or love about your Pinterest profile. The new audience metrics will enable to see the followers and what they are into. This will help to understand what the audience wants from you.
There is no doubt that YouTube is one of the most engaging social media. The YouTube analytic tool helps in knowing where the traffic is coming. It also has filters, which will enable to see if the videos are popular in any specific region and know any specific data range. Moreover, it will also help to know about which ad format drives the revenue. The audience retention graph will illustrate the certain elements of the videos, such as, which is working effectively and which is not.
Besides the above said analytic tools for social media marketing, there are also a few other effective premium tools used by the marketers, which includes:
Although it is not possible to get all best features in one analytic tool in a single platform, choosing the one that can benefit the maximum and meet most of your expectations of social media marketing can be wise doing. There are also many free paid social media analytic tools available with more additional features essential for successful marketing and to point a few, they include NetBase, SumAll, Sprout Social, Tailwind, and Union Metrics.